The Hans Hedemann Surfschool, founded by former professional surfer, Hans Hedemann, is one of the most successful surf schools in Waikiki, Hawai'i. Despite its
high popularity, the school faced low social media engagement. To address this, Iconducted a comprehensive social media audit and implemented a revised strategy.
Goal
The goal was to diversify the social media initiatives on Instagram, and thus build an engaging online 'ohana that actively connects with the brand on an emotional level even after the first surf lesson.
Project Outsomes
Upon completion of this project, the surf school received:
Social media audit report and SWOT analysis
Revised social media strategy including the overall goal and SMART objectives
Content calendar template with creative tactics
Creative deliverables for the first month as a 'starter kit' to be immediately posted on Instagram
.
Creative Tactics
The optimized tactics provide diverse and engaging content that caters to the target audience's varied interests and inclusive groups, ensuring maximum engagement.
Video Content
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This is one of several video examples created for the HPU baseball team, which was shared with key donors to enhance fundraising efforts.
